Flight Booking WebSite and APP
Raised flight booking conversion by 20%
and reduced customer support costs within 4 months of launching the redesigned flight search and booking flow for Wizzair, used by 27M+ people annually. Our 3-week field study in London and Budapest, lead us to a feature that helps users find cheaper flights with flexible budgets, dates, or destinations.
CORPORATE PRODUCT
Reduced budget approval time by 50%
for the World Food Programme’s web app, speeding up food assistance to over 150 million people affected by conflicts and disasters.
To understand what was holding users back from finishing their tasks on time, I conducted daily interviews and usability tests. Using the insights from the repository, the product team was able to prioritize the most impactful improvements.
B2C SaaS
Found unique value in a saturated market
Led research for launching Bebino, an online baby diary app. By talking to parents, we removed unnecessary features and designed an app that fits real-life needs.
Research-Led MVP for an Influencer Marketing Platform
Defined the product’s business model for StyleLike, an influencer marketing platform, and expanded it into a thriving influencer community. Led discovery research with marketers and influencers to validate concepts and uncover growth opportunities, while managing the full product lifecycle from ideation to launch.
